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Omni Channel Manager

Responsibilities
Job Title: Manager, Omnichannel
Level:
Department: This role sits within the CHC U.S. Digital Commerce Unit and reports into the CHC Head of Digital Commerce.
Location: Bridgewater, NJ
Job Summary
Sanofi Consumer Healthcare US is a leading marketer and manufacturer of a broad portfolio of branded over-the-counter (OTC) healthcare products, in such categories as allergy, upper and lower gastrointestinal, skin care, topical pain care, oral care and other OTC toiletry products. The US CHC portfolio includes well-recognized brands such as: Allegra, Nasacort, Xyzal, Dulcolax, Zantac, Gold Bond, Cortizone-10, Icy Hot, Aspercreme, Rolaids, ACT, Unisom, and Selsun Blue.
Sanofi Consumer Healthcare (formerly known as Chattem) was acquired by Sanofi in March 2010, employs approximately 825 associates, has a primary customer base of the typical US-based food, drug and mass merchandisers and has operations and corporate activities in six facilities located in Chattanooga, TN.
The Company was founded as the Chattanooga Medicine Company on February 21, 1879. On March 10, 2010 Sanofi-Aventis completed the acquisition of 100% of Chattem, Inc., which is now a wholly-owned subsidiary of the Sanofi-Aventis Group.
Job Responsibilities
The Manager - Omnichannel is in charge of codifying and disseminating best practices and enabling rollout across eCommerce channels.
This role will work cross functionally with key internal and external stakeholders to understand how to drive success in eCommerce accounts. Ultimately, the goal of the Manager is to support eCommerce account managers in meeting their business and marketing objectives through the translation and execution of the eCommerce strategy plans across all content areas (e.g. planning).
This role is responsible for co-developing the eCommerce strategy and objectives of eCommerce accounts with both marketing and sales departments. To work effectively, this role will leverage cross-functional support with both internal and external stakeholders to drive ultimate transformation success.
Additional responsibilities include:
Co-develop channel / platform specific strategies to win on key eCommerce channels alongside account management team, balancing global, local and brand specific priorities to drive business success
Develop, with eCommerce account managers, executional plans to deliver on strategy and drive business success, including definition of long-term strategy and objectives, derivation of short-term action plans
Provide required inputs into annual corporate sales planning processes to ensure required eCommerce activities and investments are codified and aligned with eCommerce objectives
Support account managers in defining trade spend and promotion investment levels to drive success
Identify, alongside eCommerce account managers, ideal product mix for different eCommerce channels, aiming to minimize channel conflicts, seeking to innovate product mix to maximize profit
Leverage analytical tools to identify key content needs (across keywords, titles and bullets) for supported eCommerce channels, work with Manager - Digital Content to drive content creation
Own (or work with agency to own) execution of content adjustments
Ensure brand messaging is consistent across eCommerce platforms across supported eCommerce accounts
Define key needs from supporting organizations (e.g. IT, supply chain) to drive eCommerce success, develop business cases for investments, and advocate for required change / resources
Co-develop, with account managers strategy for eCommerce marketing spend (across onsite and offsite), alongside brand marketing teams
Track eCommerce channel performance and campaign results to develop best practice playbooks
Analyze and optimize performance of discount / promotion offers (e.g. right level), suggest plans for improvements
Job Requirements
An undergraduate degree is required. A Graduate Degree (Master's or MBA) is a plus.
3-5 years of experience in managing eCommerce accounts to successful outcomes
Proven track record of success in building eCommerce business through owning initiatives end-to-end, including defining objectives, project planning, resource allocation, KPI development and implementation
Strong change management capabilities, ability to enlist the help of others without direct reporting lines
Strong communication skills - in particular, proven ability to communicate with a wide breadth of audiences: marketing, media, supply chain, technology partners, and agencies
Deep understanding of digital lead generation and brand building techniques using Search, Social and Programmatic (e.g. Targeting, content and creatives for programmatic and Social, SEO and SEM)
Data-fluency and demonstrated understanding of the adoption of technology and its impact to operating models and organizational structures
Exemplary project management skills, including ability to concisely advise on progress, roadblocks and success to drive project progress
Deep understanding and appreciation for achievement of Business goals and marketing objectives such as Revenue & Product Contribution, ROI and Trial, Retention and Loyalty
Sanofi US Services, Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.


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