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Head of Digital Commerce

Responsibilities
Job Title:Head, Digital Commerce
Level:
Department: This role sits within the CHC U.S. Digital Commerce Unit and reports into the CHC Head of Digital Commerce.
Location:Chattanooga,TN
Job Summary
Sanofi Consumer Healthcare US is a leading marketer and manufacturer of a broad portfolio of branded over-the-counter (OTC) healthcare products, in such categories as allergy, upper and lower gastrointestinal, skin care, topical pain care, oral care and other OTC toiletry products. The US CHC portfolio includes well-recognized brands such as: Allegra, Nasacort, Xyzal, Dulcolax, Zantac, Gold Bond, Cortizone-10, Icy Hot, Aspercreme, Rolaids, ACT, Unisom, and Selsun Blue.
Sanofi Consumer Healthcare (formerly known as Chattem) was acquired by Sanofi in March 2010, employs approximately 825 associates, has a primary customer base of the typical US-based food, drug and mass merchandisers and has operations and corporate activities in six facilities located in Chattanooga, TN.
The Company was founded as the Chattanooga Medicine Company on February 21, 1879. On March 10, 2010 Sanofi-Aventis completed the acquisition of 100% of Chattem, Inc., which is now a wholly-owned subsidiary of the Sanofi-Aventis Group.
Job Responsibilities
The HeadofDigitalCommercewillchampion the digitalmarketingtransformation in theCountry,acrossall customer facingareasof the business.Leadingthe roll-out ofglobalcapabilitybuilding programs andsupporting with local on-the-job coachingof teams, aswellasengagingwithexternalpartners to ensure a strong and sustainabletransformationofour teams, processesandtools.
The mission oftheHeadofDigitalCommerceis to help the Country meet itsbusinessandmarketingobjectivesthrougheffective Digital Transformation, ultimately acceleratinggrowthanddrivinglocalcompetitiveadvantagethroughworld-class strategy and capabilities,including:
Digitalactivation and media
Digitalcontentexcellence
Data,analytics and insight
Digital measurement & performance tracking
eCommerce
The HeadofDigitalCommerceisresponsible for designinganddriving the overall Country DigitalMarketingplan,shapingboth transversal Country prioritiesaswellas Category and Brand-specific ones. The HeadofDigitalCommerce isinstrumental in bringing to life the Sanofi??sCHCGlobal Digital roadmap in the Country,workingacrosskey Country stakeholders inMarketing,Media, eCommerce, CMI,Sales and ITS to shapeanddrive the visionandorchestrateflawlessexecution. The Headwillberesponsible the performance of the Amazon.comchannel,therefore, a key metric will be salesinthis channel.
Be an advocate for the organization's Global Digital Business Transformation vision, initiatives and
Valueproposition,helping to remove barriersandalignallSanofi and partnerteams.
Conceive and own overall Country Digital Transformationplan,establishandleadbusinessprocesses,programsandprojects, resource allocation,KPIs, and governanceactivities to measure the progress,implementexecutivedecisionsrapidly, and ensure quality.
Growandtrackcountrywidedigitalcapabilitiesacrossallrelevant Marketing, SalesandSupportfunctions. Work with Country Categories to supportdevelopmentofBrandPlans that effectively leveragethefullrangeof consumer insights,digitalplatformsandsolutions to drive maximum sales and brand impact.
Work hand-in-handwith Global and Country Marketing and Media teams to design and executeDigitalMarketing programs thatalign with Country prioritiesandglobal and regionalguidelines;establisheffectiveprojectgovernanceandwaysof working.
Work withinternalsupportingfunctions to frame keyenablers(e.g. data platforms,technologyinfrastructure) for Digitaltransformation, and ensuretheirdevelopmentand deployment.
EnsureBrandsDigitalActivationisimpactful,leveragingOwned, Earned and Paiddigitalchannels (SEM, Video,Social, Programmatic); orchestrateflawlessexecution,supportingbrandsintheirengagementwith third-party vendorswhere needed.
Design and implement robust consumer data capture, analysisandmodelingframework,inlinewithglobalguidelines and fully leveragingglobal tools, to identify opportunities to optimize site performance,improve customer experience,acquirevaluable customer insights,anddrive consumers fromawareness to purchase.
Support Country Ecommerce initiativesviadedicated digital marketing programs and KPIs (Note: Country E-commerce executionisled and managed by resourceswithin the Country Salesorganization).
Liveby,communicate and reinforcewinningprinciplesandbehaviors for DigitalTransformation such as test and learn and build for the future.
eCommerce:
DevelopSanofieCommerce strategy across Amazon.com and Brick andMortar.com(e.g.roleofchannels,integrationofglobalandbrandpriorities,definitionofwhatit takes to win).
Responsible for executionoftheAmazon.comstrategy to achievegrowthandmarketingobjectives(includingplanningandexecutinginvestmentlevels for tradesupportalongsidesales organization.)
Overseeexecutionofkeyvaluedrivingactivities for the Amazon.com account (incl. SEO, contentdevelopment,onsitemarketingactivities,assortment,pricing, etc.).
Work alongsidebrand teams to develop and execute demand generationcampaignsthatdriveAmazonsalesvia offsite marketing(e.g.programmatically).
Work cross-functionally with othersupporting teams (e.g. supply chain, IT) to ensurerequiredenablers in place for Amazon.com success.
Codifyandsharebestpractices for eCommerce successwithbroadersalescommunity, to leverage on B&M.com to drive success.
Job Qualifications
Anundergraduatedegree is required. A Graduate Degree (Master's or MBA) is a plus.
10 + yearsofexperience in relevantdigitaltransformation role in agency / consulting / clientenvironmentor a mix of those.
Provenleadershipskills, high levelsof resilience.
Strongcommunication skills - inparticular,provenability to communicate with a widebreadthofaudiences:marketing, media, technology partners, and agencies
Solidprojectmanagementexperiencewith a proven track recordofsuccessindrivingbusiness outcomes insimilar environments.
Experienceinleading Digital Transformation,developed in consumer space and with a focusonDirect to ConsumerCommunication.
Data-fluency and demonstratedunderstandingoftheadoptionoftechnology and its impact to operatingmodels and organizational structures.
Thoughtleadership and exceptional executivecommunicationandinterpersonalskillswith the proven ability to transferknowledge and inspire a growth mindset.
DSP and Programmaticmedia buy knowledge,includingFacebookPowerEditor and AdWords expertise.
Ability to effectively translate marketingobjectivesintobuying tactics.
A deepunderstanding and appreciation for the achievement ofbusinessgoals and marketingobjectives,suchas Revenue and ProductContribution,ROI,Trial,Retention and Loyalty.
Anunderstandingofthe Amazon algorithmandworkingknowledgeofstrategiesandactionsrequiredtodrive eCommerce sales and succeed on the Amazon.complatform.PlatformexperiencewithAmazon.com / other vendor-based solutions to providebusinessinsight to drive the account.
The successful candidate will be required to sign and execute a restricted covenant upon hire.
Sanofi US Services, Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
#GD-SA
#LI-SA
#CHC
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.


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